Selling on Walmart Marketplace

Hey everyone this is Karen Waxman founder of retail MBA today I want to talk about selling on walmart.com versus selling on Walmart marketplace so the reason I decided to create this particular training is because for the last decade I've taught tens of thousands of product companies across the globe on how to sell their retail chains like Walmart and a lot of people really want to sell to Walmart and Walmart marketplace comes up all the time and I really wanted to discuss the differences because it could be the difference between you making millions of dollars or maybe not as much so just really wanted to share this information with you.

So Walmart is an amazing retailer obviously there's a lot of reasons why you want to sell to them they have millions of people who know about them they're worldwide they can buy a lot of product with that said Walmart calm a top destination for people to purchase stuff and so where it gets confusing is there's a few ways to sell to Walmart on their website so one of them is selling directly to Walmart calm and one is to sell to Walmart marketplace so let's walk through the differences I did an event with Walmart and the buyers were there reviewing products to purchase and that's what we do we try and help people get in front of buyers and so forth in various ways so Walmart buyer is teaching educating the class about what they're looking for in regards to being a supplier and so forth we have segments of that video in our YouTube channel if you want to take a look at that but anyways one of the things that somebody had asked her was hey I'm selling on Walmart calm and when she looked deeper she said no you're not you are actually not a vendor in our system and so he says oh well I signed up through walmart marketplace now what happened was the Walmart buyer was liking his product she went back to take a look to see what was going on because he had mentioned he'd already been selling in Walmart calm but she didn't find a the system and the reason for that was because he went directly to Walmart through walnut marketplace and for her that wasn't something that was interesting to her so if she wanted to work with him she would actually have him remove himself from market place and place them as a vendor so let's walk through the distinctions here.

Walmart marketplace means that you can go to Walmart marketplace and it's very similar to Amazon and you can upload your photos and so forth and submit your products to be placed on Walmart calm just like Amazon so that is something that anybody can do they can sign up for an account get reviewed get processed hopefully and get submitted and that's exciting right you can be in Walmart calm then you can sell in Walmart calm and so forth however when you're looking at the listing on walmart.com you'll notice the distinction of the actual fulfillment house and that would not be Walmart it would be the company that is submitting their products there so when you want to actually sell the Walmart Sellers List as a vendor you actually need to interact with a human with a buyer and convince them that your product is interesting and then she would give you a purchase order that she would buy a certain quantity of your product she would get that product placed on walmart.com with you obviously in your support and ultimately you then become a vendor of record why that matters is because Walmart calm the buyer is different than what Mart stores buyer which basically means that Walmart stores is looking for new products they always like to check what's going on with Lauren calm if you're a vendor record you're in their system and so forth it's very easy for them to transition as a vendor already in the system who've done all the paperwork as an actual vendor to transfer them over to Walmart stores and so forth so there's a lot of room for opportunity with Walmart and being a vendor actually makes a big difference.

So when I was mentioning the story of the guy who was at my event who thought he was on walmart.com he was technically but for the retailer perspective he needed to resubmit get interest from the buyer get submitted all over again start over and then become a vendor and then ultimately hopefully get into Walmart tours and so forth so you can go the quote unquote and submit your product a Walmart marketplaces there's nothing wrong with a I'm just making jokes but you could like literally get your product on walmart.com right now it really is not the optimal way a lot of amazon training programs teach you how to sell in walmart calm seems exciting but honestly I would rather spend a few more steps learning exactly how to approach bitching so the warmer correctly then ultimately you have this buyer connection by a relationship bender number you can go after the the corporate buyers you can do all sorts of really interesting things there's a lot of ways to sell in the Walmart we've so many clients who got into Walmart stores and and some of these strategies just can change your life can make you millions and millions of dollars so anyways just wanted to share the distinction if you want to learn more about how to get your products in a Walmart or other chain store similar to that take a look at the link below we actually have a webinar that we have often and that webinar includes information on how to approach but to sell the Walmart and other chain store retailers all you have to do is click on the link below it's absolutely free and we can go to detail about how retailers work how they operate and some of the nuances that you might not have known so I love the opportunity to support you with retailers otherwise please like this video if you liked it place a comment below and or watch our upcoming videos because we're constantly creating new content and we've been doing this for so many years there's so much good stuff out there so take a look at our YouTube channel of social media Facebook and so forth we'd love the opportunity to work with you Karen Waxman retail MBA thank you so much for your time.